Review it at least does not display the current position of the company. In the mobile world ranking, Samsung has risen to second place in 2007, surpassing other mobile giants – Motorola – both in the number of handsets sold and the income from sales. It is interesting to see, due to which the South Korean company managed to make such a leap.
The ratio of mobile devices by Samsung users rather ambiguous. It is foolish to ask if Korean telefonchiki beautiful half of humanity like. In response, you will almost certainly hear the chirping of the affirmative. On the other hand, many men, especially tech-savvy users Samsung phones often cause irritation. Sometimes the blame stereotypes about phones of this brand a few years ago.
Functional weakness, certain “lightness”, filling the same design (the latter, incidentally, was typical for the models 2006 – beginning of 2007.) And others. In fact, the platform hardware and software solutions seriously compete with other manufacturers. And the complaints about the quality of the Samsung devices is much less than the products of other companies. Massive advertising sometimes bothersome, but their task is performed. Even the most ordinary Korean phone – on hearing that justifies the marketing of infusion.
About the appearance of a separate conversation Samsung phones. After all, design for more than 10 years, is the general line of the company. In many ways, it is the rate of the beautiful “wrapper” of their products (and other phones), the company is obliged meteoric rise. Although it all began quite ordinary.
history of the company
The history of Samsung started back in 1938 when its founder, Li Boe Chul (Lee Byung-Chul) created in Daegu enterprise on rice trade. The first time, it is developed as a raw material company. By the way, Samsung brand was created in 1948. And in Chinese (do not be surprised, just the name of the company was recorded in Chinese characters) means “three stars”. A new period in the development of Samsung began in 1969. It was then that the company Samsung Electronics, which produced black-and-white television sets of components of Sanyo Electric was formed. What little later led to the merger of these companies.
Further, Samsung Electronics is rapidly ramping up production of household appliances. Back in the 70’s. product range was wide: from TVs and VCRs to refrigerators. And much of it is exported. Cooperation with other companies subsequently led to their merger, as it was now Korea Telecommunications Co. In 1980, the cooperation of these companies led to the creation of Samsung Semiconductor & Telecommunications Co. Last in 1988 and merged with Samsung Electronics. In the 80-ies. ongoing development of the corporation has been continued. There are new markets, including the US and Europe. As well as expanding the range – already started work on the production of memory chips. In the ’90s, in addition to future growth, there has been some change of priorities in the policy of the company.
At the direction of the company’s chairman, Lee Kun-hee (Lee Kun-Hee) (younger son of Samsung founder, by the way), since 1993, it began to increase the role of product design. That is why external Samsung devices mean sometimes paid no less attention than technical innovations. Interestingly, the production facilities are located in Korea, in the cities of Suwon and Gumi, while the R & D center (Research and Design Center) is located in the capital Seoul. Other design centers are located in London, Los Angeles, San Francisco, Tokyo, Shanghai – it is not surprising that the cost of the design make up a significant part of the budget of the company. But, in addition to the design, the Samsung company always striving for technological leadership.
The foundation was laid back in the 90s. It was then (1991 – 92 years) work on the creation of mobile phones has been done. Subsequently began production of various telecommunication equipment, digital appliances, consumer electronics range was expanded. It was further developed the production of semiconductors. All this allows the Korean giant is not dependent on suppliers of components, such as microprocessors or memory modules. With regard to the production of mobile phones, then just a few years, Samsung has evolved from a small player (outside of Korea) in one of the world leaders. Not the least role in this (as in other fields of activity) plays a competent marketing policy. However, this does not detract from the merits of “stuffing”, in any case, the company’s flagship. Interestingly, while Samsung is relatively rare could be an innovator in technical solutions.
However, it was the Korean company is often shaped trends in the global mobile market. So it was with the development of form factors clamshells and sliders. At the time Samsung pros feel fine making. Yes so well that in 2006, the Korean phone managed to beat products Motorola – ancestors tonkofonov direction. Now we can observe the same situation around devices with touch controls. The initiative of the other Korean companies – LG – with its model KG800 Chocolate has been supported. Moreover, in addition to similar solutions at Samsung we have managed to develop the direction, add new technologies (such as touch navigation surface, the Samsung E950). Naturally, there were in the product line of the company and iconic models which have had a direct influence on the development of mobile phones.