Few who know that a successful company HTC, which is today one of the leading manufacturers of mobile devices, it is very young – Taiwanese Corporation recently celebrated 16 years.
HTC generally exceptional, if only because it is one of the few companies that occupy a worthy place in the world arena, based woman. At the root of HTC was the daughter of one of the most influential people in Taiwan – Cher Mi Wang, among the founders were also HSBC Tee Cho and Peter Chou.
Initially, the company’s goal was to develop a device, which is a hybrid cell phone and an organizer, but in the early stages of the project, it became apparent that it is unprofitable, resulting in HTC was on the verge of bankruptcy. However, Cher Mi Wang did not give up the dream, and, knowing that the company will save a substantial capital investment, has spent most of the vast state, inherited from her father and could still bring their “brainchild” of the crisis.
The first product was a HTC smartphone with a touch screen on a Windows CE operating system, presented in 1998. The model proved to be quite successful, but because the company is focused on the development of smartphones, leaving little in the direction of the development of laptops and PDAs. Advances in the chosen field of HTC brought customers like Fujitsu Siemens, Hewlett-Packard, Dell, etc.
In 2001, the company began to produce mobile devices, but it is still not strong enough to develop their own brand, and therefore developed gadgets sold large operators such as Vodafone, Orange, O2, T-Mobile, and those released them under its own brand.
HTC came out “in the shadow” in 2002, still under the name Qtek for the promotion of branded products, although there were rumors that the brand was formed exclusively for the implementation of the “stale” goods that could not extend for partners.
In 2004 he created another Dopod brand for the implementation of mobile devices in the Asian markets, and later i-Mate in Russia. HTC Brand came only in 2006, but before that the world has seen a lot of the company’s products, let’s look at the most “hits” of them.
HTC originally worked only with mobile operating systems from Microsoft, in fact in those days special selection was not. One was issued on the Microsoft Smartphone 2002 platform for the first successful smartphone, the model wore a different name, because it was produced under various brands, but was best known as the Orange SPV e100. The device carried a processor TI OMAP 710 clocked at 132 MB, 16 MB of “RAM”, and 32 MB of internal memory in addition provided for a memory card slot. The smartphone has a fairly large screen for those times – 2.2-inch resolution of 176 by 220 pixels with 65K color reproduction. htc
In 2004 he published the i-Mate SP3i, for two years, HTC seriously advanced, but because this device was much smaller, more functional, and thus more accessible. The processor was powerful – TI OMAP 730 (200 MHz), 32 MB RAM, 64 built-in and, of course, provided for the miniSD card slot. Also, the unit was equipped with a VGA camera, 2.5mm headset jack, and headphone via Bluetooth. It operates on the basis of Windows Mobile 2003 SE. The screen, however, remained the same, the same 2.2 inches, the same 176 x 220 pixel resolution.
Also in 2004 was released in parallel i-Jam of Matu, a gadget that has become the symbol of an abrupt transition from large-sized devices on a PocketPC to the compact device is also touch and was ruled by a stylus. Communicator is operated on Intel processor – Xscale PXA272 (416 MHz clock frequency), has 64 MB RAM and internal memory and has a larger screen – 2.8 inches with QVGA-resolution (320 by 240 pixels). Perhaps the only significant drawback was the lack of a smartphone Wi-Fi-module, but at that time it was not considered an unforgivable oversight.
In general, this unit today can still be considered as a kind of touch-screen masterpiece in the field of compact mobile devices – it had everything you need and nothing more – high-quality screen, comfortable ergonomics, a separate place for the stylus, rounded shape makes it comfortable to hold holding the phone and use it.
In 2005, there was HP iPAQ hw6515 – a classic candy bar form factor with the Qwerty-keyboard, the device was pretty powerful – Intel XScale PXA27x processor with a frequency of 512 MHz, 128 MB RAM, 3.5-inch screen is a QVGA-gap began was compact, but because HP iPAQ hw6515 not gained the popularity it deserves. htc
Also in 2005 was presented Qtek 9000 – the device was very interesting from a design point of view and technically was one of the most attractive offers on the market. The device is a side clamshell with a handy QWERTY-keyboard, the screen which can be rotated. Qtek 9000 to operate in the 520-MHz Intel XScale processor, has a 3.6-inch screen resolution of 640 by 480 pixels, and is famous for the presence of masses of wireless interfaces – GSM, infrared port, Bluetooth, and even Wi-Fi. Also, the device was supplied with integral two chambers – main and front, which can be used for video calls. Lows in the device, of course, also have been, and were the principal – not a bad price at the level of the cost of the laptop (while for users it was unusual) and not stable work of Windows Mobile 5.0.
In 2006 the company decided to take a crucial step – to promote its own brand, and therefore contracts with operators in the supply needed to burst, but HTC does not want abrupt refusal to cooperate, and therefore came up with a very elegant solution. The company has put forward new conditions are now partners were obliged to place the company’s logo on the purchased device. Thus, a number of operators have refused to continue to cooperate on its own initiative, as consented continue cooperating with HTC. htc
2006 in general has become saturated for HTC, because in addition to the break in relations with the majority of partners, the company conducted a large-scale rebranding and released the first device under its own brand – HTC MTeoR, he was not particularly outstanding performance, both in terms of design, and technically, but the first 3G-smartphone in the world on the Windows Mobile platform.
In 2008 came HTC MAX 4G, which could work with Mobile WiMAX and GSM-networks. Smartphone to function on Windows Mobile 6.1, was equipped with a 528-MHz processor from Qualcomm’s, has a touch screen 3.8-inch resolution of 480 by 800 pixels, 256 RAM, microSD support and high-quality 3 megapixel camera with autofocus.
In 2009, HTC has entered into an important partnership with Google, having the opportunity to produce smartphones based on Android, and in 2010 was already presented the first joint device – Nexus One, Android-smartphone with a proprietary shell HTC Sense.
In 2011, the company surprised the world by releasing a smartphone that supports the ability to display three-dimensional images HTC Evo 3D, it has been demonstrated to the world at CTIA Wireless. This year was notable for the fact that the HTC beat Nokia is the market value of the price at that time was 33.8 billion dollars. Thus, HTC has become a company with one of the most rapid success stories.
Today, the successful development of the company continues. Slogan HTC – “quietly brilliant”, meaning “peaceful jewel”, is very well fit into the image of the company, after all HTC devices are always simple, but unique; not too advertised, but they have excellent quality.