Cause of the company BlackBerry (previous name – RIM) the last two years went from bad to worse, so the decision of its leadership to withdraw from the consumer market was not such a big surprise. Nevertheless, this is a good occasion to remember the history of the once largest manufacturer of smartphones in the North American market.
In 1984, Canadian Mike Lazaridis, as the University of Waterloo student, registered a company called Research In Motion (RIM). Initially, the company’s activities are engineering, namely the design of devices for wireless data transmission.
In the early 1990s, Research In Motion has started to cooperate with the companies Ericsson and RAM Mobile Data, who borrowed the technology of wireless transmission of text in common while paging networks.
In 1996, the world saw the first gadget RIM – pager Inter @ ctive Pager 950, who worked in the Mobitex network. Unlike most competing models that could only receive text messages, Inter @ ctive Pager 950 it was equipped with a QWERTY-keyboard, and therefore allowed also to send messages.
Pager for two-way communication RIM Inter @ ctive Pager 950
Aims Inter @ ctive Pager 950 was first on the corporate segment, and therefore did not mass product. And while the youth was not yet fashionable incessantly rewritten in chat rooms.
In 1997, RIM management decided to re-brand their products. The new line of mobile gadget called the BlackBerry, is the name of the new branding and created a specially hired for this marketing company Lexicon Branding. It blackberries (English -. Blackberry), according to employees Lexicon Branding, keyboard reminiscent of the then RIM devices.
Smartphones come (1999-2006)
His first RIM smartphone released in 1999 – a model called BlackBerry 5810. As pagers companies, the device was equipped with a QWERTY-keyboard and a monochrome display, but more a diagonal c. It is interesting that the first BlackBerry 5810 version was deprived of the earpiece and microphone. For phone calls had to connect a wired headset. In subsequent revisions, however, embedded voice communications still added.
BlackBerry 5810 Smartphone
In 2004 he published the first RIM smartphone with a color display – BlackBerry 7210. In the same year, RIM celebrated immediately two landmark events: the first was sold a million of mobile gadgets, and ten months later – the second. As it is not paradoxical sounds today, working especially in the corporate segment, RIM grew faster than consumer-oriented competition on the mobile market.
Model BlackBerry 7210
Encouraged by the success, RIM for the first time in its history, beyond the corporate market, and is beginning to create “smart” gadgets that would want to buy ordinary Canadians and Americans. In 2006, the announcement of BlackBerry Pearl 8120 phone with a simplified keyboard.
Model BlackBerry Pearl 8120
In addition, the model 8120 is the first smartphone company with built-in camera and media player software. Possible options in coloring Pearl was already four (black, gray, blue and red). It was so unlike previous corporate-stringent BlackBerry models.
It was a time when no Apple iPhone, or Android-smartphone did not exist, and Nokia reigns only in Europe and Asia. Really compete with RIM in the North American market only Palm smartphones, so solutions based on Windows Mobile from different manufacturers.
Golden season (2007-2010)
Keeping the brand and build RIM audience possible thanks to a qualitatively elaborated web services for business. For example, designed for BlackBerry Internet Service (BIS) of small enterprises is responsible for synchronization of real-time data compression to speed up their download and save Internet traffic, as well as confidentiality.
The principle of Blackberry Enterprise Server
For big business is offered a much more functional Blackberry Enterprise Server, which enables communication between the corporate mail server and smartphone using a secure communication channel.
BlackBerry Bold 9000 – the first RIM smartphone with GPS navigation module
By 2009, RIM managed to sell over 50 million. Worldwide smartphone (Nokia sold more than only), and in terms of financial growth and it did exceed all competitors. A year later, Blackberry smartphones resigned milestone of 100 million. Copies sold. However, at that time in the arms race is already included, Apple, and Google with its “iron” partners (HTC, Samsung and Motorola).
BlackBerry Storm 9500 – the first RIM smartphone with a touch screen
Unsuccessful attempt to adapt (2011-2012)
In 2011, RIM is still being successful, both aware of the need to adapt to the changing market of mobile gadgets as soon as possible. Her first step was the reformist release tablet. In terms of technical characteristics of the BlackBerry PlayBook turned out quite successful: rubberized case, the IPS-screen, dual-core ARM Cortex-A9 and basovitye loud speakers on the front.
Tablet BlackBerry PlayBook
But poor choice applications for the BlackBerry OS, built on the basis of QNX, RIM tablet is not allowed to become a mass product. I do not become a panacea and a specially created an emulator to run Android-application in the BlackBerry OS. In emulation mode, the application runs more slowly than in the native environment. Some time later, PlayBook tablet already sold off at reduced prices.
Smartphone BlackBerry Porsche Design P9981
As a result, RIM’s stock price for the year fell five times, and the founder and long-standing CEO Mike Lazaridis was forced to leave his post. New Acting Director of the company became Thorsten Heins, formerly led by the German company Siemens. To put at the helm of the already troubled RIM a man who had previously failed with Siemens mobile division – the decision is very controversial.
Farewell to the consumer market (2013)
Smartphones and BlackBerry Q10 and Z10
Despite the release of a rather interesting smartphone BlackBerry Q10 and Z10 (the first button, the second touch), new RIM management failed to establish the case. Perhaps the only memorable than the rule Haynes – rename from Research In Motion in the BlackBerry. To date, the BlackBerry controls just 2.7% of the global smartphone market, behind even Windows Phone, took third place with 3.3% of devices.
In the summer of 2013 it was announced about the intention to sell the BlackBerry company, but want to pay the sum demanded was not found. So in September it was announced that RIM withdrawal from the consumer segment of the market of mobile devices and massive downsizing. Now BlackBerry will do so where to start: to design hardware and software solutions exclusively for the corporate sector. Will it have it to regain the trust of big business, only time will tell.